Our Ethos
Your digital products should be as easy to use as possible for your customers.
For example they ought to use straightforward language, rather than impenetrable industry jargon.
Things should be where they’d expect to find them, instead of where they happen to be in some corporate hierarchy.
And items groupings would ideally be made in a sensible way, to enable clear and useful comparison whilst browsing.
Put them first. Because without your users, there’s no business.
Research
We use research to underpin our design solutions; surveying the marketplace, drawing ideas from other sectors, and generating our own experience-led concepts in order to give the best possible grounding for any project.
• User Research
• Competitor Analysis
• Benchmarking
• Discovery
Product & Service
The user is at the centre of all our work, and we strive to empathise with them at all points. We interview and question users before we start, and test and evaluate design with them along the way.
• Product branding and visualising
• Customer journeys
• Testing
• Architecture & Taxonomy
UX & UI Design
If working on an existing product we take it apart to see how it works and doesn’t work. Keep the good and strip out the bad or ineffectual. We then utilise our triangulated data and decades-honed design eye to produce the considered, beautiful and award-winning work our clients deserve.
• UX Audits
• App & Web Design
• Prototyping
• Design Systems
“Question brought a great deal to the table in terms of UX Design - detangling complex product taxonomies and user journeys whilst navigating multiple different departments and educating the wider business on the importance of these.”